The process of designing a valuable user experience is ongoing. It flows in cycles of improvements based on technology advancements, data from your users and the fast changing needs of your business. This is why we created the Unlimited UX service, an adaptable approach to client billing that complements the iterative human centred approach to design. Our approach follows a cycle of five phases; discovery, definition, dreaming, designing and demo.
It begins with analysing your existing research or conducting new research that is organised into an empathy map which helps us gain a razor sharp idea of the problem space. Understanding and defining the needs, motivations and expectations of your users is paramount in providing the right solution to the right problem.
An idea that may seem unrealistic can set the foundation for a real alternative, so we dream up ideas like anything is possible through sketching + testing a paper prototype. The best ideas are designed and refined into a developer ready prototype based on business goals, user feedback and technical feasibility.
In the music industry, artists perform unreleased music while on tour as a way to get audience reaction. If the feedback is consistently positive it gets released, if not, it gets scrapped or refined. It’s the same in software development, we test with real users and improve the product based on the feedback. This happens before and after the launch in a continuous loop of improvement and that's how products stay ahead
Prototyping enables you to test your idea with as few resources as possible, saving development time and money normally spent on revisions causing unnecessary delays.
Involving the developers and the whole product team from the beginning of the prototyping process will result in a higher quality product or feature.
The prototype allows you to communicate your vision effectively with investors and end users allowing you to get game changing feedback and early traction.
Ready to get started or have questions? Get in touch and let's explore how we can solve your business problems.
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Manchester, M4 6WX